A Case Study in Strategic Interactive Branding
This is where the portfolio becomes a project.
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The Journey Branding is more than just a creative format—it’s a strategic and immersive branding case study that explores how storytelling, visual identity, and structure can shape professional communication.
It reimagines the way we present career journeys, using symbolic storytelling, gamification, and digital interaction. Built as a self-initiated experiment, it connects content, visuals, and user flow in a unified branding experience.
What will you find here?
• Full case study PDF (EN & ES)
• Strategic overview of the concept
• Branding logic and gamified structure
• UX flow and reading time insights
• Creative process documentation
• Downloadable deliver ables (CV,visuals, etc.)
Note: Full documentation will be published soon.
You can see the first version is this case study in your language, just scroll on. A new version will come soon
English Version:
Versión en Español:
This case study is part of Yonathan Nuño’s Professional Portfolio: The Creative Luggage Rally