What’s IZZI is? IZZI Telecom, a subsidiary of Grupo Televisa, is a leading Mexican telecommunications company offering a comprehensive suite of services, including fixed telephony, high-speed internet, cable television, and mobile services, catering to both residential and business clients across Mexico. Leveraging an extensive infrastructure that combines fiber-optic and coaxial networks, Izzi ensures reliable and high-quality connectivity. Their innovative service bundles and commitment to technological advancement have solidified their position as a key player in the Mexican telecommunications landscape.

IZZI TELECOM

YONATHAN

NUÑO GONZÁLEZ

FIELD MARKETING ANALYST

FEBRUARY, 2025 | MARCH 2025

GUADALAJARA, MÉX

My role at IZZI Telecom was to develop and execute strategies that drive sales in the field. I was focusing on supporting sales teams by providing them with tools, materials, and promotions designed to strengthen their value proposition and increase their effectiveness in acquiring customers.

Additionally, I did analyze the market and consumer trends to identify growth opportunities, optimizing campaigns, and designing targeted actions that help attract new customers, especially in key strategic areas. By leveraging data analysis and consumer insights, I did refine strategies to maximize their impact and improve conversion rates.

My approach combined creativity and analytics, ensuring that every field marketing initiative is effective, measurable, and aligned with the company’s business objectives. I did also collaborate with different departments to ensure clear communication and efficient execution of initiatives in the field, contributing to the brand’s growth and positioning in the market.

And just like that, we’ve reached our final destination in this journey

IZZI Telecom! A short but powerful adventure filled with innovation and strategic growth. But every great traveler knows that the best connections don’t end at the last stop.

Now, let’s wrap up this rally together. Head over to the final checkpoint and let’s stay in touch!

This site is part of The Journey Branding: A case study in interactive narrative branding.